Reloaded And Renewed, Hitting The Opening Of The First Flagship Store In Casio Nation

More than three years ago, when Casio established a base in Beijing’s Wangfujing Clock and Watch City, they may not have seriously thought about the planning of a physical flagship store, but with its growing presence in the mainland market, , The status of the physical store image is increasingly important. Only in the capital where the land price is rising and driving fog, it is obviously not wise to start another stove. It is a pragmatic and efficient strategy to redesign the existing site. On December 26th, the Casio Beijing Wangfujing store was reinstalled, and the interior of the store was remodeled, and its name was also domineering and upgraded-Wangfujing China flagship store. The first in China.

 Casio executives cut ribbon for first flagship store

Five major brands arrive, all lineups welcome believers

 This time the costume opened, naturally, the support of its famous products is inevitable. Casio mobilized the entire lineup of five watch brands G-SHOCK, Baby-G, SHEEN, EDIFICE, and PROTREK without any thought to highlight the flagship status of the flagship store. The restructured three-story structure was carefully assigned to these teams.

 Reloaded and reinvented, opening the first flagship store in Casio nationwide Reloaded and reinvented, opening the first flagship store in Casio nationwide

 On the first floor is the world of Casio’s fist product G-SHOCK. As it coincides with Christmas, we can still feel the endless festive atmosphere on the mini Christmas tree on the display stand. Around the Christmas tree, the second generation of the latest Bluetooth watch GB-6900 led the G-SHOCK squad, posing a tough toughness without fear of the cold winter. The two wall-shaped display cabinets that surround the booth also display the MASTER OF G family, as well as the highest-end MT-G series models, plus the emphasis of the display area on the absolute solid theme. Sexual TOUGH smell.

 G-SHOCK new fashion index CASIO China flagship store Wangfujing dress opening G-SHOCK new fashion index CASIO China flagship store Wangfujing dress opening

 The second floor is a must-go space for girls-you’re right, welcome to Baby-G and SHEEN’s boudoir. The white main tone is already showing off to women. Under the full series of Baby-G’s youthful offensive, the lively and cute outward-looking cute girl is estimated to be difficult to hold; the whole pointer table SHEEN is always mature and stable. It reflects the connotation of OL in the workplace. A smart lady does not need to deliberately reflect the goddess temperament, and the elegance with confidence is also the pursuit of SHEEN.

Reloaded and reinvented, opening the first flagship store in Casio nationwide Reloaded and reinvented, opening the first flagship store in Casio nationwide

EDIFICE exhibition area silhouette

Reloaded and reinvented, opening the first flagship store in Casio nationwide Reloaded and reinvented, opening the first flagship store in Casio nationwide

PROTREK Family Portrait

 The third floor is the old nest of men. Whether it is a white-collar office worker who struggles for life from 9 to 5 in the city, or the extreme master who cares about nature and yearns for the mountain wilderness, you can find a sense of belonging here. Watch EDIFICE, professional outdoor watch PROTREK is ready to go. EDIFICE is mainly created for men’s workwear. The black theme in the exhibition area is profound and wise; the wood grain and stone style in the PROTREK exhibition area is intended to fit its brand positioning for outdoor walking, revealing a stubborn desire to conquer.

Brand combined with culture Fashion is the first fighting force

 Casio watch brands, especially the G-SHOCK series, have always attached great importance to the shaping of their brand culture. Many details of the opening of this flagship store have been reflected in this. The giant G-SHOCK sculpture decoration on the shop front is the shape of the 2013 Basel International Watch Fair. The watch head that broke the wall looks very shocking. In the exhibition area of ​​the store, the TOUGHNESS element design can be seen everywhere. In the window on the first floor, there are also two G-SHOCK MAN puppets, which look like special pieces.

G-SHOCK new fashion index CASIO China flagship store Wangfujing dress opening G-SHOCK new fashion index CASIO China flagship store Wangfujing dress opening

G-SHOCK × New Era Limited Set

 Moreover, Casio is not satisfied with cultivating the cultural heritage of its own brand. It has always been interested in popular elements, and this time is no exception. In addition to the various co-branded watches displayed in the store, such as LOUIE VITO ski models, hip-hop gods In addition to themes such as the Emu model and the Mabry bear model, this time they also collaborated with New Era to sell a limited edition watch + baseball cap set. It can be said that cross-border bridges have been busy.

 G-SHOCK new fashion index CASIO China flagship store Wangfujing dress opening G-SHOCK new fashion index CASIO China flagship store Wangfujing dress opening

Lin Zinan and his live creation

 Even the pops that are in love with the influx of people, Casio is highly respected. After the opening party, Casio invited the contemporary painter Lin Zinan to create on the spot on the theme of their brand in the store, plus another master Ma Liang on The rendering of the ambient atmosphere made the entire opening event and even the watch brands in it full of artistic dynamics.

Flagship store: the first and not the last

 Witnessing the recent Casio watches with such enthusiastic user loyalty, everyone will not doubt that the opening of the Wangfujing China flagship store is just the beginning, maybe we will see ourselves suddenly in the future with Casio What is the strength of the neat All-Star lineup? Time will definitely give a satisfactory answer. What I can do now, I can only look forward to it.

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