Kate Winslet, Longines’ Elegant Ambassador, Visits Sommia, Where The Brand Originates

Since 2010, talented British actress Kate Winslet has perfectly interpreted the brand spirit of Longines’ ‘Eleganceisanattitude’. Today, she came to Soymia, Switzerland, and visited the origin of Longines, founded in 1832. Mr. Waltervon Känel, Longines Global President, accompanied Kate Winslet to visit the headquarters of Longines, walked through the historical corridor, and introduced the production, assembly process and the tradition of pure watchmaking.

   Kate Winslet also visited the Longines Museum. The exquisite collection bears witness to the glorious years of Swiss watchmaking and Longines’ unremitting pursuit of tradition, elegance and excellence in its long history. During this time trip, Kate Winslet also chose an antique watch that made her heart. This watch will be brought to the market again this year, and the proceeds from the sale will be donated to the charity ‘Kin Hat Foundation’ founded by Kate Winslet in 2010.

   Longines has been actively engaged in public welfare activities for a long time, and it is more honored to cooperate with the elegant image ambassador Kate Winslet. The ‘Golden Hat Foundation’ is dedicated to letting people understand the capabilities and potential of the autistic population. And Kate Winslet’s values ​​through this non-profit organization also coincide with the elegant attitude Longines has always upheld.

   When the intensive itinerary came to an end, Kate Winslet also shared her feelings with Longines: ‘I am very happy to learn about the long-standing heritage of Longines and to witness that this Swiss watch brand draws inspiration from history and thus creates a commitment to its system. A masterpiece of watch tradition and elegant design. I am very grateful to Longines for bringing the watch I picked today to the market and to support my cherished ‘Golden Hat Foundation’. I am very proud to be committed to charity To make the public aware of the plight of people with autism. I am convinced that people with autism will benefit greatly by learning to communicate, receive education and experience social opportunities. ‘

   In this itinerary and past events, anyone who has contacted Kate Winslet has been infected by her talent, charm and vitality. She is caring, passionate, and has established a foundation to support vulnerable people in need. Longines is proud to invite her to visit Somia, where the brand originated, to share with her the watchmaking traditions that Longines has adhered to for nearly 185 years, and to pay her sincere respect.

Fiyta Is Determined To Move Forward And Continue To Write Time Legend History

On April 25, 2013, Fiyta brought its latest masterpiece to the international stage and made a glorious appearance at the annual ‘Oscar in the watch industry’-‘Basel International Watch Exhibition’. As the top event in the global watch industry, every year here gathers top ‘watch superstars’ from all over the world. The works on display reflect the latest international trends. Among them, Hall 1-International Brand Pavilion is the highest specification exhibition area, where high-end brands gather and the stars shine. This year, the organizers have conducted stricter selection of exhibiting brands and adjusted their booths, so that the whole exhibition hall has a new look. With its brand strength and unremitting efforts, the Fiyta brand not only continued to exhibit alongside world-renowned watches, but also gained a larger exhibition space to continue to write the legendary history of the brand.
This time, whether it is a tourbillon watch specially customized to commemorate the 10th anniversary of China’s manned space flight, or a heart-string series female watch with the creative concept of “beautiful and beautiful fashion”, both are in 2013. The watch and clock exhibition in Basel attracted much attention and shined.
Aerospace series tourbillon
Each tourbillon watch is designed to satisfy human aspirations for the ultimate pursuit. Just as human beings explore space, there is no end to it. With its outstanding watchmaking skills and innovative spirit, Fiyta has cast a new type of aerospace series tourbillon watch in commemoration of the ’10th anniversary of the success of China’s first manned space flight.’ It is limited to 100 pieces worldwide. attention. It is not only a superb wrist watch, but also a witness to a legendary journey.
The watch launched by Jeffrey Yada uses a tourbillon movement and a part of the tourbillon device is hollowed out. This is not just a kind of installation art, its complicated and delicate workmanship also reflects the extraordinary aesthetic value. When the escapement on your wrist keeps spinning, it feels like a smart life, dancing with the passage of time, adding fun to play. The design inspiration of the watch’s dial is taken from the vast sky; using sterling silver and rigorous coinage technology, it is meticulously crafted to vividly reproduce the surface of the planet. In order not to damage the overall aesthetics of the dial, there are no pins on the dial and no extra decoration. Continuing the traditional craftsmanship of the Fiyta aerospace watch, the engraved spacecraft and star relief pattern are engraved on the bottom case that is closest to the skin. The watch follows the tradition of the Fiyta aerospace series and uses ‘titanium alloy’ material. In addition to its relatively light weight, this material has outstanding stability, is more close to human skin, and is less likely to cause allergies. In actual wearing, this is of great significance to the safety of astronauts.
十 In traditional Chinese culture, the ‘Ten’ stands for perfection and perfection. In Fiyta’s view, ‘Ten’ is the re-starting of the journey after arrival, and is the next starting point of the heart farther away. Fiyta pays tribute to the manned aerospace industry with a tourbillon, because the tourbillon represents not only the pinnacle of watchmaking, but also a life state that is brave to dream. We can only remember this decade and explore the next moment.
Heartstring Series Taste the Beauty of Time
Elegant woman, knows how to enjoy time, and how to add time to her beauty. The Fiyta ‘Heartstring’ series of watches released at this year’s Basel Watch Fair in Switzerland, with beautiful fashion and superb quality, achieves where the heart belongs: full and round watch shape, graceful like a full moon, but also integrated into life wish.
 On the dial of the heartstring watch, light feathers, phoenixes, and other dark lines are clear. The fragrance is diffused, and the deepest sings sings the most tender complex in the heart; the shell material inlaid on the dial brings the mystery of the deep sea, in different light In the future, different light and shadow changes will be presented to achieve the scenery on the wrist. The unique linking method of the “heartstring” series can make the watch fit the female’s delicate wrist more perfectly. At the same time, there are different styles of mechanical movement and quartz movement to meet different preferences.
美丽 The beautiful play is not only stunning at first glance, but also intriguing after a detailed reward. In the journey of life, only a watch with coexistence of wisdom and beauty can bloom with you in time and perform the charm of ‘exciting heart’.
Photographer series Discover the story of time
The photographer series that has always been well received is still the highlight of this year’s Pakistan exhibition. The watch named ‘Photographer’ certainly has a style of coexistence of mechanical and artistic sense. The Fiyta Photographer’s series of watches use elements such as cutouts, threads, and watch casebacks to recreate the shape of the camera lens to interpret design inspiration from retro or modern cameras.
Time passed, but the essence settled on the wrist. The beauty of time can only be realized by those who are good at discovering it. What the Fiyta Photographer’s Watch series contains is not just a watch, but how to maintain the same ‘photographer’ attitude in the troubled city. Keep making progress, our heart is farther away, this may be the meaning of our journey forward.
Extreme Series Record Brave Time
At this Pakistani exhibition, Fiyta also exhibited the extreme series of watches that returned from the Dakar Rally in January 2013. The Dakar Rally is known as the game of the brave, the world’s toughest rally; as the harshest and most adventurous motorsport, it is known all over the world. The Fiyta Extreme series watches have accompanied the Chinese motorcycle team on many occasions in Dakar, crossing the high mountains and deserts, crossing mud bushes and bumping dune rocks, resisting temperature differences of up to 50 °, and marching forward.
The Dakar Rally is not only a challenge of will and strength, but also the ultimate battle of equipment. In harsh environments, the performance of the equipment is particularly important. Not all watches can go through this extraordinary journey. The Fiyta Extreme Series watches are timed accurately throughout the time and are determined to record the time that belongs to the brave. Equipped with a Fiyta automatic mechanical movement to achieve multi-function timing. Independent suspension anti-vibration device completely protects the movement from external shocks. It adopts wear-resistant materials and powerful functions to ensure that the time is correct in various extreme environments.
Fiyta Heart is farther away
Nuba Exhibition Hall 1 is like a train for eternal time, with passengers constantly changing, but Fiyta’s position in it has become more and more stable. This is the recognition of the FIYTA brand in the international watch industry, and it is also a testimony of FIYTA’s strength. Just as time never stops, Fiyta focuses on the “watch and clock”, an ancient and doomed industry that never ceases to innovate. It has never stopped advancing, which is also the source of its strength to advance on the road to Pakistan.

心 Because your heart is farther away, you will not be fettered by the achievements in front of you. Independent research and development of tourbillon movement, aerospace movement, innovative research and development of new watch materials, creative watch design and technology … With superb watchmaking skills, Fiyta not only witnessed the journey of China’s space exploration; Winter sports, Asian Sailing Championships, Dakar Rally and other international sports events provide timing equipment. In the rigorous and exquisite design, production and assembly of each Fiyta watch, in personal events and culture, it not only condenses comfortable wearing experience, artistic aesthetic value, but also makes each wearer precise. While mastering time, it carries the inner spirit of eternal progress. There is no end to the road of time; the journey of dreams only begins. Fiyta, the heart is farther away.

Fiyta Aerospace Series
Model: GA8600.WHW (Tourbillon Watch “10th Anniversary of China’s First Manned Space Flight”
Movement: Tourbillon movement
Case: titanium alloy
Table mirror: anti-glare sapphire
Dial: Silver, Space Planet Surface Concept
Bottom cover: titanium alloy, spaceship and star relief pattern
Strap: titanium alloy
Waterproof: 10ATM
Limited: 100 pieces
Note: Equipped with limited certificate

Fiyta Photographer Series 2013 Concept
Model: GA8380.BBB
Movement: imported automatic mechanical movement
Case: stainless steel, IP black plated
Table mirror: anti-glare sapphire glass
Dial: Hollow
Bottom cover: perspective, engraving lens form
Strap: stainless steel, IP black plating (free leather strap)
Waterproof: 5ATM
Limited: 2013 pieces
Note: Equipped with limited certificate

Fiyta Photographer Series
Model: GA8338.TWT
Movement: imported automatic multifunctional mechanical movement
Case: stainless steel
Bezel: Stainless steel, IP gold-plated
Table mirror: anti-glare sapphire glass
Dial: Hollow
Bottom cover: perspective, engraved lens form
Strap: stainless steel, part IP gold-plated
Waterproof: 5ATM

Fiyta Photographer Clover Women’s Watch Limited Edition
Model: LA8462.GWSS
Movement: imported automatic mechanical movement
Case: stainless steel, gold-plated
Bezel: stainless steel, gold-plated, natural sapphire inlay
Table mirror: anti-glare sapphire glass
Dial: Shell, Hollow
Bottom cover: perspective, engraved lens form
Strap: Python
Waterproof: 5ATM
Limited: 1000 pieces
Note: Equipped with limited certificate and gem identification certificate

Fiyta Heartstring Women’s Watch
Model: LA8406.WWWD
Movement: automatic mechanical movement
Case: stainless steel
Bezel: stainless steel, natural zircon inlay
Table mirror: anti-glare sapphire glass
Dial: Shell, natural zircon inlay
Strap: Cowhide
Waterproof: 5ATM

Fiyta Extreme Series-(Car Elements) Limited Edition
Model: GA8466.BBB
Movement: Swiss automatic mechanical movement
Case: stainless steel, IP black plated
Bezel: stainless steel, IP black plated
Table mirror: anti-glare sapphire glass
Dial: Hollow
Strap: stainless steel, IP black plated
Waterproof: 5ATM
Limited: 1000 pieces
Note: Equipped with limited certificate

Fiyta Extreme Series-2013 Dakar Rally Watch
Model: GA8388.BBB
Movement: automatic mechanical movement
Case: titanium alloy, IP black plated
Bezel: Stainless steel, IP black plated, one-way speedometer moving coil
Table mirror: anti-glare sapphire glass
Bottom cover: Titanium alloy, Eclipse 2013 Dakar Rally Roadmap
Strap: PU
Waterproof: 5ATM
Limited: 200 pieces
Note: Equipped with limited certificate
Watch home 2013 Basel international watch exhibition special website:

A Masterpiece With A New Look Tasting Rolex’s New Oyster Perpetual Milgauss Watch

At the Basel Watch Fair, watch manufacturers from all major brands gathered to participate in the exhibition. Although many historical brands like Patek Philippe and Breguet have always attracted the attention of some watch fans, Rolex As the leader in the watch industry, it is still one of the focuses of the public. Rolex has innovated on the basis of the original and brought a unique and exquisite watch. Although the watch exhibition has passed, I believe that many watch lovers feel that they are still overwhelmed. Below I will bring you a new Rolex watch. Official model: 116400GV-72400

  Introduced in 1956, Milgauss is designed for engineers and technicians working in magnetic fields. Magnetic force can interfere with the normal operation of mechanical watches, but this watch can withstand a magnetic strength of up to 1,000 gauss, allowing it to maintain the performance and accuracy of official timepieces. ‘Mille’ in French For a thousand, so the watch also got its name.

  The dial is really a bright spot when viewed from the outside. The Oyster Perpetual Milgauss watch is 40 mm in diameter and the mirror is made of scratch-resistant green crystal. Looking through the green crystal mirror, you can see the attractive blue surface of Z blue, and the Rolex crown is at 12 o’clock.

  All Rolex metal scales are made of precious metal. Not only are the scales gold, the hands are gold. The blue dial with 18ct white gold easy-to-read Chromalight hour markers (persistent glow), 18ct white gold Chromalight hands, orange lightning-shaped second hand, the overall color tone is vibrant and dynamic.

  The Milgauss watch’s oyster case is water-resistant to 100 meters (330 feet) and is a solid example of reliability. The distinctive middle case is made of solid block 904L steel with extremely strong corrosion resistance.

  From every angle, this watch is very polished and has a metallic sheen. The straight lugs are naturally linked to the bracelet, and the curve of the shape is impeccable.

  The triangular-shaped bottom case is screwed tightly by Rolex watchmakers with special tools exclusive to the brand to completely seal the case. The winding crown uses Rolex’s patented double-lock double waterproof system, which is firmly screwed to the case.

  The Oyster Perpetual Milgauss is equipped with a comfortable and safe Oyster strap and a folding Oyster buckle designed by Rolex. The buckle is still engraved with the Rolex logo. No matter where you are present, Rolex will add color to your image.

  The strap is also equipped with a cleverly designed Rolex patented easy-to-adjust chain extension system, which allows the strap to easily extend about 5 mm, making it comfortable to wear in all situations.

  Milgauss uses a 3131 automatic mechanical movement developed entirely by Rolex. Like all Rolex calibre movements, the 3131 movement also received the official Swiss timepiece certification. This certification was specifically awarded to precision watches that successfully passed the Swiss Precision Timepiece Testing Center (COSC) test. This watch also uses Rolex patented components to ensure that the antimagnetic level of the watch matches the name of the watch.

Summary: The watch is a very small part. Without further contact, you will never find so many essences hidden in it. This watch also uses Rolex patented components to ensure that the antimagnetic level of the watch matches the name of the watch. The escapement assembly of Milgauss is equipped with a paramagnetic escapement wheel made of nickel-phosphorus alloy. This device is made by UV-LiGA, a micro-parts production technology developed by Rolex. In short, Milgauss is exquisite in every detail from the outside to the inside. Official model: 116400GV-72400, reference price: 63,200 yuan (picture / text watch home Li Shuai)
More watch details: rolex / 931 /

Loss, Win, Use Data To Talk About Swiss Watchmaking In 2016?

For the Swiss watchmaking industry, 2016 is undoubtedly a difficult year. This is not a secret, but a fact that everyone knows. On December 20, the Swiss Watch Industry Federation (FH) released customs statistics. In November, Swiss watch exports were 1.86 billion Swiss francs, a decrease of 5.6% compared to the same period in 2015. So far, Swiss watch exports in the first 11 months of 2016 were 17.7 billion Swiss francs, a year-on-year decrease of 10.4% (Note: unless otherwise specified, the data in this article are for the first 11 months of 2016).
Difficulties facing the Swiss watchmaking industry

Swiss (mechanical and electronic) watch and movement export data for the first 11 months of 2016

   Among them, the export value of finished watches was 16.7 billion Swiss francs, accounting for about 94.3% of the total export value, a decrease of 10.2% compared with the same period last year; the export volume was 23 million pieces, a total decrease of 2.77 million pieces, a 10.8% year-on-year decrease. In contrast, the decline in the export value of the movement (190 million) and the export volume (4.27 million) is even higher (-13.3% and -19.9% ​​respectively). Among finished watches, mechanical watches and electronic watches accounted for 80% and 20% of exports respectively, and mechanical watches and electronic watches accounted for 27% and 73% of exports respectively. ?

The proportion and corresponding changes of the Swiss watch market by continent in the first 11 months of 2016

   Asia is the most important market for Swiss watchmakers, accounting for nearly one-half (49%) of Swiss watch exports, but actual exports have fallen compared to the same period in 2015 (-12.0%). The European market and the American market accounted for one-third (34%) and 15% of Swiss watch exports, respectively, and the actual export value decreased by 8.6% and 9.9% year-on-year, respectively.

Export data of the world’s top 30 markets in the first 11 months of 2016

   In terms of national and regional market segments, the Hong Kong market has recorded a decline for the 22nd consecutive month. Although it still holds the position of the largest export market for Swiss watches, the actual export value of 2.17 billion Swiss francs has fallen by 25.9% year-on-year, compared with the same period in 2014. Compared with that, it plunged 43.0%, and the steep decline was only comparable to the Russian market. The United States, Japan, and China’s mainland markets also declined to varying degrees. Of the world’s top ten export markets for Swiss watches and clocks, only the United Kingdom bucked the trend. The actual export volume increased by 4.8% and 24.2% year-on-year compared with 2015 and 2014.

Export data of Swiss watches in different price bands in 2016

   In terms of materials, precious metal watches and stainless steel watches accounted for 39% and 37% of exports, precious metal watches and stainless steel watches accounted for 2% and 54% of exports, respectively. Exports accounted for 14% and 5%, respectively. Among them, precious metal watches mainly affect exports, while stainless steel watches set the tone for the decline in export volume. In contrast, the decline in exports and exports was mainly affected by high-priced products and low- and medium-priced products, respectively.

Swatch Group’s first half of 2016 net profit fell 52.0% year-on-year

   The financial reports released by the major watchmaking groups, especially Richemont and Swatch, also prove that the downturn in the entire industry will not end immediately. On November 4, Richemont Group released its financial report. In the first six months ended September 30 this year, Richemont Group’s profit was 540 million euros, a sharp drop of 51% year-on-year; sales were 5.09 billion euros, a year-on-year decrease. 13%. In addition to the significant decline in sales of Richemont Group, when the Swatch Group released its semi-annual financial report on July 21 this year, it also showed a worrying performance, and its net profit in the first half of the year fell by 52% year-on-year.

Swiss watch export data from 2010 to 2016

   On the whole, from around 2014, Swiss watch export data began to fluctuate, from extreme growth to slow growth, and negative growth in 2015. What I have to admit now is that the ‘Wolf Is Coming’ Qiren worry has evolved into a gloomy cloud covering the entire industry. The good times have waved goodbye. Even the two major events recognized in the watch industry, the SIHH in Geneva and the Baselworld 2016 (Baselworld 2016), the Group’s brand promotion is not as strong as ever. ‘Clocks and Miracles’ Asia’s Haute Horlogerie Exhibition has changed from an annual to a biennial.
Tracing the source and exploring the reasons
   So, we cannot help asking, why? On the economic front, the global economy continues to slump, and international crude oil prices have plummeted. Specific to the Chinese market, the overall economy is slowing down, and the stock market is chaotic. Capital is neither invested in industry nor used for consumption, but instead bets on the property market and fuels the bubble.
   Politically, the Chinese government has vigorously rectified the administration of officials, the US presidential election is full of uncertainties, the shadow of terrorist attacks has been shrouded in France, and the situation in Hong Kong and France is different, but tourism sales have been deeply affected.
   On the currency front, the Swiss franc is strong (the Swiss National Bank announced in January that it had abandoned its exchange rate ceiling, the Swiss franc has appreciated significantly, and the cost of watchmaking brands mostly in Switzerland has risen). In 2015 and 2014, year-on-year decreases of 18.7% and 46.0% respectively, and the devaluation of the RMB (also bad for Swiss watch imports). Among the top ten export markets of Swiss watches and clocks, the only British market that bucked the trend, benefited from the tourism sales bonus brought by the devaluation of the pound after the Brexit referendum.

Apple Watch

   The impact of smart wearables, especially the Apple Watch. Although Swiss watch brands don’t take it seriously, it is undeniable that the Apple Watch attracts young consumers who are keen on fashion and intelligence. Apple Watch was officially launched in April 2015. In May 2015, Swiss watch exports began to grow negatively, which is a coincidence.
   The secondary market is booming, but the entire watchmaking industry is suffering. The secondary market is full of second-hand watches and high-discount new products. Well-maintained second-hand watches are extremely aggressive and competitive. Other authorized dealers are dumping new products at high discounts at nearly cost prices. Retail sales are getting worse.
Response measures, outlook
   The entire watchmaking industry is in trouble. According to Bloomberg, about 1.3 billion Swiss francs (8.9 billion yuan) worth of watch products were returned to Switzerland in 2016. Luxury watch sales have slowed down and there is an oversupply in the retail channel. Swiss watchmakers have to repurchase slow-selling inventory from retail partners, but this is tantamount to quenching thirst.

Richemont Group

   In terms of major groups, Richemont Group responded quickly and announced the reorganization of senior management. Chief executive Richard Lepeu and chief financial officer Gary Saage are about to leave. Brand leaders such as Van Cleef & Arpels, IWC and Montblanc have risen to the board of directors, demonstrating their determination to change, and the company’s stock price has risen.

Swatch Group

   Because the watch business occupies a considerable proportion of the entire group’s business, the Swatch Group is deeply affected by the downturn in the industry. Not long ago, the Competition Commission (Comco) rejected the Swatch Group’s request for all third-party customers to provide and sell unpurchased ETA movements, which said that ETA would have to consider significantly increasing the price of movements. In this way, the price increase of watches using ETA movements has almost become inevitable.

LVMH Group

   In the first half of 2016, the endogenous revenue of the LVMH Group’s watch and jewellery segment increased by 4%, and the profit from continuing operations remained stable. It stood out, and Hublot and Tag Heuer achieved double-digit sales growth. Taking Tag Heuer as an example, it readjusted its brand positioning, actively carried out cross-border cooperation, and even tested water smart watches. The development strategy of youth, fashion and nationalization was a great success. Jean-Claude Biver once said: ‘In a mature but crisis-prone market, creative innovation is the only way to restore growth.’ Hublot and TAG Heuer, at his helm, have achieved innovative technological and marketing development.

Zenith has lowered the price of 14 models of the El Primero and Elite series

   For brands, the introduction of antique replicas and entry-level mechanical models is relatively secure. Whether the replicas have been recognized by the market, or the introduction of affordable entry-level mechanical models, it is easy to reach more consumers. In addition, reasonable adjustment of product prices is also an option. In March of this year, Zenith reduced production and cut prices for a total of 14 models in the El Primero and Elite series.

TAG Heuer Connected Smart Watch

   Apple released Apple Watch, Swiss watch brands can also launch smart watches to grab the market. The Breitling Outer Space Chronograph B55 and Frederique Constant Horological Smartwatch are both useful attempts. In particular, the Connected smart watch launched by Tag Heuer in cooperation with Google and Intel has been warmly welcomed by consumers. It is reported that this watch will further increase production and enter the market next year.
   In general, those who can make their own movements, dials and cases have an advantage over brands that do not have this ability, because the former is obviously easier to adjust and change the steering direction in the face of a rapidly changing market. Moving towards vertical integration is not a short-term shortcut and more test of strength, but it is a fundamental choice about development strategy. Independent family watchmaking companies such as Patek Philippe and Chopard benefit from it.

Export data of major Swiss watch markets in November 2016

   According to data released by the Swiss Watch Industry Federation, the export value of Swiss watches to the Hong Kong market in November 2016 fell by only 0.7% year-on-year, which seems to have bottomed out. As for the mainland China market, the government encourages consumption to promote economic growth and severely cracks down on overseas purchasing. Related brands are also actively responding and readjusting prices. It is reported that in October 2016, the sales of Cartier and Van Cleef & Arpels under the Richemont Group have increased significantly. The Swiss watchmaking industry has a long and prosperous road to rejuvenation, but after two years of gloomy dark tunnels, the end has shimmered. Of course, this depends on and thanks to the perseverance and efforts of every practitioner and consumer.
   Finally, a few words. In the past few years, the luxury watchmaking industry has flourished and even grown savagely. Some brands have enjoyed high profits but ignored the follow-up and improved service quality. You are welcome to say that when it comes to luxury products, customer experience is paramount. If the watchmaking brand is despised when the economy is booming in the buyer’s market, how can consumers rely on feelings to maintain bonds when the economy is down and their wallets are over?

Jean-claude Beaver, President Of Louvre Xuan Group’s Watch And Clock Division, Resigned From Operational Responsibilities

According to Reuters, Mr. Jean-Claude Biver has confirmed that he will resign from the LVMH watch department, which is Hublot Hublot, Operational responsibilities of TAGHeuer and Zenith. Mr. Jean-Claude Beaver will continue to serve as ‘Non-Executive Chairman’ and still plan to participate in a number of events hosted by Hublot and TAG Heuer in the second half of this year.

 Long-term rumors have been confirmed, which means that the charming entrepreneur and ‘magician’ of the watchmaking industry will gradually retreat behind the scenes. In his brilliant career, he revived Blancpain, revitalized OMEGA, and saved Hublot. Mr Jean-Claude Beaver has lost a significant amount of weight over the past three years, and Reuters said ‘serious health problems’ were a key reason for his decision.
 French business magazine Challenges states that Stephane Bianchi, CEO of the current French makeup brand Yves Lecher, will be the successor to Mr. Jean-Claude Beaver, and CEO of Colosseum Berner Arnault’s youngest son, Frederic Arnault, will become head of strategy and digital at TAGHeuer. But so far, these rumors have not been confirmed, and Lou Weixuan Group declined to comment. (Photo / text watch home Xu Chaoyang)

Geometric Achievement Classic Recommended By Couples

The warmth of the winter must not depend on the weather. ‘Christmas’ and ‘New Year’, the two synonymous with joy, came to you again by the power of the wind after a year of dust. We select 7 major brands of watches without deficient introductions and statistics. We just want to let you know with the simplest words that this Christmas season selection watches are given to TA.

 BVL191 mechanical movement, stainless steel case, screw-down crown and screw-down case back

41 mm diameter, water resistant to 50 meters
Stainless steel folding clasp
Reference price: 57,000

 BVLGARI BVLGARI BVLGARI BVLGARI watch is a perfect interpretation of the proportion of geometry and harmony, I-shaped wheel case clean lines, inspired by the Roman columns. Its unprecedented wide volume and rich details form the best combination of form and content. Whether it is to appreciate from individual details or the overall design, it is a masterpiece. After the case is polished, it needs to have a perfect mirror effect, and the gold must be treated very carefully to avoid the edges being too sharp.

 BVL191 mechanical movement, 18K rose gold case, screw-down crown and screw-down case back

41 mm diameter, water resistant to 50 meters
18K Rose Gold and Stainless Steel Watch with Stainless Steel Bracelet
Reference price: 95,000

 Today, the BVLGARI BVLGAR series has achieved extraordinary success and won a place in the enduring watch style. This timeless classic watch overcomes the ever-changing fashion challenges, revealing the authority contained in its rigorous, powerful and masculine design.

Wanguo Held A Cocktail Party At The Singapore International Whaling Commission To Celebrate The 70th Anniversary Of The Little Prince

Singapore, December 16, 2013 To celebrate the 70th anniversary of Anthony Saint-Exupé’s immortal masterpiece, The Little Prince, IWC has issued two special editions of Little Prince: Mark XVII Pilot Watch “Little Prince” Special Edition and Large Pilot Perpetual Calendar Watch “Little Prince” Special Edition. To commemorate this day, IWC and the International Whaling Commission organized a cocktail party, inviting local actors and moderators to read ‘The Little Prince’ for children.

   70 years ago, the legendary pilot Anthony Saint Exupery wrote the philosophical fairy tale of Little Prince. This fairy tale little boy with blond hair from another planet has taught the adults to look at the world with the eyes of a child.

   ‘Little Prince’ is not just a fairy tale. It uses traditional fairy tale-like structure and simple and naive language to explain the deep life philosophy hidden by the hustle and bustle of life. These philosophy cover almost every aspect of life. Aspects, friendship, love, responsibility, truth, goodness and beauty. Decades ago, this fairy tale work on friendship and humanity has deeply attracted men, women and children from different cultures, religions and regions. It has been translated into more than 270 languages ​​and is the highest-selling work in the history of world literature. one.

   ‘Anthony Saint Exupé is a great writer and humanitarian we respect. IWC took inspiration from his work and made a brand new watch. The’ Little Prince ‘special edition watch is a beautiful tribute, it contains Thanks to friendship and fraternity, we call on those who have dreams to find childlike innocence. We are very emotional that Cai Zhouen came to this event and brought us a wonderful reading. ‘The Managing Director of the Southeast Asia International Whaling Commission finally made a speech. For more brand news, stay tuned for Watch House. (House of watches / text Ruan Ruan)

Daniel Strom Releases Agonium Series Watch-news Video

Nothing is exactly the same. Nothing is static or smooth. Inheriting the traditional Swiss watchmaking skills and sculpting and shaping with special skills, the Agonium watch series is undoubtedly a masterpiece of metal art.

A closer inspection reveals the fine lines left by the sculptor without traces of welding. Each watch is modeled by hand and then carefully crafted from a variety of metals-gold, silver, platinum or palladium-into the shape required. To achieve such a result, there is no doubt that it requires outstanding artistic talents, but each step requires great patience and concentration to fully demonstrate the artist’s talent and skills.
The first watch of the Agonium series was called ‘Memento Mori’, and the true essence was hidden under a rebellious, gothic case. ‘Memento Mori’ means ‘remember that there is always one dead, so we must seize every day’, which is a reflection of our survival problem. Birth, death, life, time, rebirth. Daniel Strom’s creation reminds us to face death and challenge vanity. The skulls on the watch are far from their appearance. They are a powerful symbol reminding us to work hard with passion.
And the main function of ‘Memento Mori’ goes beyond simple time measurement. It fully uses the value of Swiss watchmaking expertise. The case is hand-made with unique molds, representing the fusion of watchmaking and metal art. Various materials such as gold, silver, platinum, and palladium, different versions are like the moody mood of talented artists. Inside the sculpted case is an ETA 2824 movement. As for the dial, it borrows the characteristics of two world-renowned clocks: one is the Big Ben in London and the other is Zytglogge in Bern. The ‘bone white’ or black dial features hour, minute and second hands, and 12 Roman numerals.

Tribute To The Gold Foil Carving Process

Jaquet Droz launched an extraordinary watch series, as a new symbol of the brand spirit, praising the unique craftsmanship of gold foil carving. This timepiece and artistic creation blends modern essence with historical legends.

   For Jaquet Droz, modern style is as important as traditional craftsmanship. The Jaquet Droz brand was born in the age of Enlightenment, and inherits the brilliant decoration craftsmanship along this glorious era. The brand’s work is highly acclaimed for its sophisticated mechanical construction and beautiful micro-painting, engraving and enamel dials, all of which are carefully decorated in the brand’s art workshop in La Chaux-de-Fonds.

   Among these decoration crafts, the gold leaf carving craftsmanship takes its place. This gold and silver work is to manually place fine gold foil one by one to draw a regular geometric pattern on the surface of colored enamel, and then use a layer of translucent enamel, called a protective layer of enamel, to fix it. Only by mastering the extreme temperature of the oven can you make enamel with unique texture and uniform color. Pierre Jacques Drouse these techniques for his own use. Thanks to his and other watchmaking masters, the gold leaf carving craft reached a new height in the 18th century. Based on the gold foil of this era, the master craftsmen of Jaquet Droz began to revive the process. Today, they have been able to make gold foil by themselves, blend ancient and modern techniques on the same timepiece, and use the gold foil carving process combined with the unique big fire enamel dyeing process to inject new emotional connotations into the timepiece.
   The brand launches rare new models every year to celebrate this time-honored beauty. In 2016, the brand launched a new limited timepiece that once again broke the creative and aesthetic limits. Jaquet Droz’s iconic watch series is meticulously decorated with gold leaf engraving. The rigorous geometric patterns are matched with the brilliant red gold and gorgeous enamel.

   Grande Seconde uses purple and charcoal gray for the first time, and bright blue. The 39mm diameter Petite Heure Minute also uses these three shades, while the Pocket Watch series is decorated with blue and red to pay tribute to the legendary pocket watch. For the first time, the Petite Heure Minute adopts a more feminine and slim 35 mm diameter size, with a dark blue dial, and all models of this series are decorated with solar radiation. Finally, the tourbillon model of grace is equipped with a 7-day power reserve and is decorated with gold leaf carving for the first time. This model is decorated with rich and exquisite details, which can be described as exquisitely crafted crystals. The blue steel hands, the screw heads on the bezel and the lapis lazuli are all highlighting Jaquet Droz’s long decorative gemstone craftsmanship and sophisticated clockwork Functional accomplishments.
   These new timepieces are produced strictly in accordance with the rules established during the Renaissance, while at the same time being determined to innovate. This year, the way of stacking gold wires is reinterpreted in a delicate style unique to Jaquet Droz: like pearls, gold beads are cut and shaped, and then placed manually at the intersection of two striped roads, so that the transparent enamel is inlaid The three-dimensional decorative pattern is more beautiful.

   The production of these timepieces requires extremely rigorous and meticulous skills. Each timepiece is limited to release, condensing the century-old handicraftsmanship and extreme modern style, showing a rare and elegant style.

Rolex And Sailing

The close relationship between Rolex and sailing sports stems from the long-term value of this vibrant sea sport and the inextricable bond between the brand and Saifan. Over the past half century, Rolex has actively supported sailing and has been fortunate to become an important driving force behind the top sailing events, organizations and crews. Among them, Rolex has sponsored nearly 15 major events.

Rolex-sponsored sailing includes the two major offshore classics, the Rolex Sydney Hobart Yacht Race (pictured © Rolex, Kurt Arrigo), and the Rolex Fastnet Race).
   There are two major offshore classics, namely the Rolex Sydney Hobart Yacht Race and the Rolex Fastnet Race. Through the ‘Uniform Design Group’ Rolex The Rolex Farr 40 World Championship, the Maxi Yacht Rolex Cup and the Rolex Swan Cup, which are all super-boats, show Rolex’s investment in sailing.

The grand occasion of the Rolex Swan Cup (© Rolex, Carlo Borlenghi)
   Rolex also collaborates with other sailing events around the world, including the Rolex Middle Sea Race, Les Voiles de Saint-Tropez, Rolex China Sea Race, Rolex New York The Rolex New York Yacht Club Invitational Cup, the Rolex Big Boat Series and the Circuit Atlántico Sur Rolex Cup.

Rolex China Sea Regatta (© Rolex, Kurt Arrigo)
   Rolex has also established deep partnerships with influential yacht clubs around the world, including the New York Yacht Club, Royal Yacht Squadron and Yacht Club Costa Smeralda, working together to promote sailing With the development of outstanding enthusiasm, the popularization of this sport will allow sailing enthusiasts, enthusiasts and outstanding captains to interact with each other in locations across the Atlantic, Mediterranean and Pacific Basins. Rolex’s excellence is recognized throughout the world, but it still strives for excellence, thus establishing the brand’s own watchmaking tradition, and therefore strongly admiring the lofty prestige and competitive spirit of sailing. Rolex is aligned with the goals of the world’s major races, organizations and yacht clubs, and strives for excellence.

Rolex New York Yacht Club Invitation Cup (© Rolex, Daniel Forster)