Let The Love Go To The End: Swatch Is Once Again The Main Partner Of The 2017 Venice International Art Biennale

Swatch has been working to close the distance between people and art. This time, for the fourth consecutive year, it has become the main partner of the 57th Venice International Art Biennale. The Swiss fashion watch brand will be displayed through the Shanghai Swatch Peace Hotel Art Center and the Artist Residence Program, as well as four residents The concerted efforts of the artists once again demonstrated their persistent passion for art, and penetrated deeply into the enthusiastic inner world of international audiences.

 Carlo Giordanetti, Global Creative Director of Swatch, said: ‘The close cooperation with the 2017 Venice Biennale is a rare opportunity, it provides an international platform for our art projects in Shanghai, and at the same time helps us continue to support young arts. Talent’s promise. Art is inspiration, just like oxygen, and it’s suddenly bright. ‘

 Dedicated to building a bridge between Eastern and Western cultures, Swatch is currently working with four international artists living at the Swatch Peace Art Center in Shanghai to prepare their Faces & Traces Traces) Theme Exhibition. Since Swatch established the Artist Residence Program in 2011, more than 220 artists have settled in the iconic hotel on the Bund. This art hotel is located in Shanghai, China’s most dynamic and ever-changing city. The art hotel has specially created two floors as art studios and living rooms from artists around the world. It also reserves ample creative space for interactive communication, performances and exhibitions.

Another must-visit place at the 2017 Venice Art Biennale is the Giardini exhibition area, which is also home to 30 national pavilions carrying historical significance. Swatch will display the wonderful work of a famous contemporary artist in its exclusive pavilion, and will also release special watches related to the artist.

This year, the world’s most prestigious contemporary art exhibition was curated by curator Christine Macel, and Swatch will also be in a press conference in the coming weeks and scheduled for May 11, 2017 in the Arsenale exhibition hall Announce more appearances at this biennale, stay tuned!