Since 2010, talented British actress Kate Winslet has perfectly interpreted the brand spirit of Longines’ ‘Eleganceisanattitude’. Today, she came to Soymia, Switzerland, and visited the origin of Longines, founded in 1832. Mr. Waltervon Känel, Longines Global President, accompanied Kate Winslet to visit the headquarters of Longines, walked through the historical corridor, and introduced the production, assembly process and the tradition of pure watchmaking.
Kate Winslet also visited the Longines Museum. The exquisite collection bears witness to the glorious years of Swiss watchmaking and Longines’ unremitting pursuit of tradition, elegance and excellence in its long history. During this time trip, Kate Winslet also chose an antique watch that made her heart. This watch will be brought to the market again this year, and the proceeds from the sale will be donated to the charity ‘Kin Hat Foundation’ founded by Kate Winslet in 2010.
Longines has been actively engaged in public welfare activities for a long time, and it is more honored to cooperate with the elegant image ambassador Kate Winslet. The ‘Golden Hat Foundation’ is dedicated to letting people understand the capabilities and potential of the autistic population. And Kate Winslet’s values through this non-profit organization also coincide with the elegant attitude Longines has always upheld.
When the intensive itinerary came to an end, Kate Winslet also shared her feelings with Longines: ‘I am very happy to learn about the long-standing heritage of Longines and to witness that this Swiss watch brand draws inspiration from history and thus creates a commitment to its system. A masterpiece of watch tradition and elegant design. I am very grateful to Longines for bringing the watch I picked today to the market and to support my cherished ‘Golden Hat Foundation’. I am very proud to be committed to charity To make the public aware of the plight of people with autism. I am convinced that people with autism will benefit greatly by learning to communicate, receive education and experience social opportunities. ‘
In this itinerary and past events, anyone who has contacted Kate Winslet has been infected by her talent, charm and vitality. She is caring, passionate, and has established a foundation to support vulnerable people in need. Longines is proud to invite her to visit Somia, where the brand originated, to share with her the watchmaking traditions that Longines has adhered to for nearly 185 years, and to pay her sincere respect.