Tag Heuer Launches A New Carbon Fiber Series Special Edition Watch

Ultra-light, wear-resistant and modern, TAGHeuer launched a new special edition of carbon fiber series watches. The collection is led by the Monaco Bamford watch and includes three diving watches, which will be available exclusively at the TAGHeuer boutique and www.tagheuer.com starting September 3.

 The diving series is called the TAGHeuer ultimate diving watch, and the new watch is the most modern interpretation of this famous series. Towards the end of the summer of 2018, TAGHeuer launches the most modern new model. The development of the new watch is based on carbon fiber, combining comfort, durability and dynamics, giving it an urban appearance.

 Carbon Fiber Watches are available in blue (WBD218C.FC6447), yellow (WBD218B.FC6446) and rose gold (WBD218A.FC6445), each with a distinctive appearance. The case is made of titanium and has a black PVD coating. The diameter is 41 mm, with a carbon fiber bezel and a carbon-like dial. Therefore, the new watches are both durable and sturdy, but above all they are light. The all-black look, cleverly embellished with colors, gives the watch an elegant and modern look.

 Carbon fiber is randomly injected into the high-temperature pressed resin, so each watch is unique, with a unique black-gray texture, reminiscent of the deep ocean. The carbon fiber diving watch is water-resistant to 300 meters, which is the perfect companion for adventure adventures, and it can still maintain the fashionable sports style unique to TAGHeuer. The new watch has a beautiful black fabric strap, and the stitching echoes the dial color.

 Also on sale on September 3 is the Monaco Bamford watch (CAW2190.FC6437), which is a new interpretation of the iconic Monaco collection, created by TAGHeuer and BamfordWatchDepartment. The watch is equipped with a sturdy carbon fiber dial and an elegant all-black dial, which makes the water blue chronograph dial stand out.

Tissot Women’s Watch New Target Office Girl

The term Office Ladies comes from Japan and is used to describe young female office girls. These young professional women, or pink-collar workers, are usually unmarried and live with their parents. Once they find the salary man they want, they resign and go home.

With more and more Japanese women pursuing higher education and successful careers, the phenomenon of office girls has rapidly evolved in recent years. This term is now used around the world to describe the young woman who suddenly has money to spend after completing school.

With design and marketing strategies aimed at young professional women, manufacturers in the low-end and mid-end of the watch market are currently paying attention to this niche market. One of the pioneers in this field is the Tissot watch that has followed the trend of consumption habits of young people, especially young women. This fall, Tissot will also launch a new women’s watch series, including new models and watches that improve on existing models.

Recently, Tissot visited the world of watches in Geneva to share with us some new products specially designed for women. Most of Tissot’s pricing is below $ 1,000, and there are no five or six digits. The price of the product starts from $ 150, which is exactly the mind of the office girl, allowing them to replace the old watch that accompanies them through their student years, and for different occasions Buy different styles.

Tissot’s marketing strategy subtly targets young women everywhere. From sponsorship to London Fashion Week to spokesperson and Indy Racing League driver Danica Patrick, Tissot is definitely suitable for the young women’s market. However, Tissot is not the only one. Because women prefer watches as accessories, more and more companies are paying special attention to this sector.

The Difference Between Oris Mechanical Watches And Quartz Watches

The difference between Oris mechanical watches and quartz watches It is generally believed that the operating life of mechanical watches is longer than that of quartz watches. But the fact is not necessarily true, because all the moving parts in quartz watches are the same as mechanical watches. The life of electronic components has not been completely tested, but it is likely to have the same life. The main difference between a quartz watch and a mechanical watch is which energy source is used to drive the movement of the watch movement.
How Oris mechanical watches work Oris mechanical watches have a spiral. When people wind the watch, the spiral is tightened at the same time. When the helix is ​​released, it starts to drive the movement of the watch. A major disadvantage of mechanical watches is the inconsistency in the speed of spiral movement, which leads to a reduction in the accuracy of timing. Accuracy is also affected by factors such as temperature, location, wear of parts, and some other factors. Therefore, when a mechanical Oris watch has an error of 15-30 seconds in a day, it can be regarded as normal. The smallest error can reach only 4-5 seconds.
How Oris quartz watches work Oris quartz watches use a battery as an energy source. The battery outputs power to the electronic block and motor in the Tissot watch. The electronic block outputs a pulse wave to the motor every second, and the motor pushes the hands to run. Because the quartz crystal can provide the most stable pulse wave, the highest accuracy can be guaranteed (under normal circumstances, the monthly error is between 15-25 seconds; the smallest error is only 5 seconds a year). Because of the quartz crystal in it, the watch is also named quartz Oris timepiece. In addition, a battery can work continuously for several years, so there is no need to wind such an Oris timepiece. Generally, mechanical Oris watches are much more expensive than quartz Oris watches. At this time, Oris mechanical watches required precise manual time adjustment during the production process, and quartz watches were usually assembled on automatic production lines.

Nomos 知识 小 百科

NOMOS, as a German-made watch, naturally has the characteristics common to German watches. The most obvious point is the mark ‘Made by Glashütte’. As a guarantee of quality, Glashütte is also used by brands such as NOMOS to promote product quality (similar to ‘Made in Sweden’). Of course, not every watch factory opened in Glashütte or registered there can print ‘Made by Glashütte’ on the watch. Only models that produce more than 50% of their parts locally are eligible to be called ‘Made in Glashütte’. NOMOS’s self-made movement has reached 70% ~ 95% of the famous 3/4 plywood. Due to its large area, it also guarantees the stable operation of the NOMOS watch.
Introduce some basic characteristics of NOMOS as a good watch.
    Some models of NOMOS use blue steel on the hands and screws. This is a special metal firing method. The fired objects are exquisitely elegant with a touch of elegant blue. Of course, the original intention was to prevent rust, but with the advancement of modern stainless steel technology, the original intention is no longer important.
Nivarox 1A spring:
    It is really uncertain whether it should be called spring or spring. Nivarox 1A is an alloy of iron, nickel, titanium, chromium, and beryllium. This material is commonly used in NOMOS models. (This material seems to have been widely used in various high-end models)
Stop seconds device:
    This is a very common feature. The pressure from the stop spring is used to balance the force transmitted from the escapement system, so that we can precisely adjust the timing.
Ruby bearings:
    NOMOS bearings not only play the role of bearings, but also contain a certain amount of lubricating oil, which can continuously leak out in small amounts to lubricate the movement.
Glashütte click:
    This mechanism protects the thorn wheel from being reversed during winding.
Incabloc shock protection:
     NOMOS uses a spring mechanism called Incabloc located above the escapement bar to protect the escapement mechanism from the impact of the watch due to falling.
Sapphire crystal:
    I believe everyone must be familiar with this technology. Its main component is tri-alumina, with a Vickers hardness of 1800-2200, second only to diamonds. NOMOS uses sapphire crystal for the surface and back. Unless you intentionally sand the surface with diamond and sand leather, it is difficult to damage.
Crazy Horse Strap:
    It is said that this leather was taken from a special part on the back of the horse and used only for high-end leather shoes and straps. It is thick, blister-resistant, textured, and rich in animal fats. These animal fats ensure that the watchband does not need oiling and maintenance and will not crack during its lifetime.
Electroplated dial:
     The dials of NOMOS are mostly silver-plated, which results in a smooth surface and effectively reduces the reflective intensity.
Date structure:
     The date display of NOMOS has its unique design. The date ring surrounds the movement instead of on the movement. This design ensures that the thickness of the watch is not increased, and there is no need to add more than 30 parts. The date function of NOMOS supports fast adjustment. Compared with models without changes, the power reserve is 3 hours less and 6 ruby ​​bearings are added to the structure. Now NOMOS has also released large date models, the date font is composed of letterpress printing.
Power reserve display mechanism:
    NOMOS completed the realization of this function with a small enough combination of parts, and it did not increase the thickness of the watch because of the increase of this function.
The reason why NOMOS is NOMOS: Bauhaus style design:
     ‘Bauhaus’ is a transliteration of German Bauhaus, originally the name of a school of arts and crafts established in Weimar, Germany in 1919. The founder and first principal of the school is the famous German modernist master of architecture, Gropius, who ingeniously translated the German Hausbau (house building) word into Bauhaus as the school name to show the school and traditional college Of traditional educational institutions. Another German architect, Mies van der Rohe, one of the masters of modernist architecture, was the third principal of the ‘Bauhaus’. The school moved to Dessau in 1925 and then to Berlin in 1933. It was closed down by the Nazi fascists and forced to disband. Although the ‘Bauhaus’ has only been in existence for only 14 years from its establishment to encountering ‘killing schools’, its theory and doctrine have had a wide-reaching and profound impact on the entire world, and the ripples it has stirred are still rippling.
    Bauhaus’s contribution to modern industrial design is huge, especially its design education has a profound impact. Its teaching method has become the basis of art education in many schools around the world. It has trained outstanding architects and designers to modern architecture And design has pushed to new heights. In contrast, the actual industrial products designed by the Bauhaus are not significant in terms of scope or quantity. During the overall design development of Germany, one of the world’s major industrial countries, Bauhaus products have not been developed. To a pivotal role. The influence of the Bauhaus lies not in its actual achievements but in its spirit. The Bauhaus thought was considered a classic of modernism for some time. But the limitations of the Bauhaus are gradually recognized, and its adverse effects on industrial design have been criticized. For example, the Bauhaus emphasized abstract geometric figures in the design in pursuit of new, industrial-era expressions. ‘Cube is God’, no matter what kind of product or material, it adopts geometric modeling, which embarks on the road of formalism and sometimes even breaks the function of the product. This shows that the meaning of ‘standard’ and ‘economy’ of the Bauhaus is more aesthetic, so the ‘function’ emphasized is also highly abstract. In addition, strict geometric shapes and the most demanding industrial materials make the product have a sense of indifference, lacking the human touch. The Bauhaus actively advocates design for the general public, but due to the abstract and esoteric design aesthetics of the Bauhaus, it can only be appreciated by a few intellectuals and outstanding individuals. Today, many Bauhaus products are still very expensive and can only be regarded as a symbol of aesthetic standards and social status, such as the Mies Barcelona chair is a typical example, selling for hundreds of dollars.

Bvlgari’s Sweet Life Appreciation Of The New Diva High Jewellery Watch

BVLGARI Bulgari’s new DIVA high jewelry watch has once again proved to the world that this Italian jewelry family is the industry leader. The DIVA series perfectly reproduces the charming style of the ‘Dolce Vita’ era, which is the gorgeous epitome of the golden age of Italian cinema. At the time, BVLGARI Bulgari was inseparable from the movie industry, and many of the top international movie stars were regulars at BVLGARI’s flagship store in Rome. These bright stars are all deeply impressed by the charming charm of BVLGARI Bulgari jewelry, and countless old photos record their classic moments when they enter and leave the BVLGARI Bulgari flagship store. To this day, BVLGARI Bulgari is still loved by noble ladies and bright stars around the world.

 In tribute to these timeless moments, BVLGARI released the DIVA high jewelry watch in 2013. These gorgeous masterpieces are inspired by BVLGARI’s fine jewelry and have a new interpretation. BVLGARI Bulgari captures the essence of glamour from today’s goddess, transforms it into elegant design, and interprets the dazzling beauty of contemporary female idols with extraordinary works. Each DIVA high-end jewellery watch highlights the personality charm of BVLGARI Bulgari-inspired goddess, showing the extraordinary qualities of charm, charm, sensuality and passion.

 Just like the art of painting, DIVA high-end jewellery watches incorporate rich and diverse design elements. Rich gems and diverse color combinations are dizzying. Whether it is the gorgeous and intertwining turquoise, diamond and tourmaline, the pure beauty of the full-diamond model, or the gentle and elegant interpretation of the mother-of-pearl dial and rose gold, all of these models vividly show the BVLGARI treasure Gree’s long-standing brand culture and craftsmanship have been passed down for more than a century. Diva High Jewellery Watches use subtle embellishments to present the classic jewellery art that can measure time in a fascinating design.

 The DIVA high jewelry watch echoes the geometric pattern design of the jewellery series of the same name, which can be called the embodiment of feminine charm and elegance. Inspired by the classic pleated fan, it creates a beautiful three-dimensional corolla shape. The full-diamond watch is the most luxurious work in the DIVA high-end jewelry watch. It is paved with diamonds of various cuts such as bright, rectangular and round, showing the ultimate charm of elegance and brilliance.
 302 baguette-cut diamonds, 16 round-cut diamonds, and 394 brilliant-cut diamonds (total weight 22.62 carats) make a dazzling watch. The luxurious and beautiful fan-shaped petals turn into a charming bouquet with oriental charm. Elegant blooming on the wrist. A fan-shaped pattern combining precious metals and precious stones embellishes a unique bracelet. The slender bracelet is smart and elegant, further emphasizing the soft beauty of the snowflake-inlaid dial. DIVA high-end jewelry watch shows the extraordinary charm of BVLGARI Bulgari and the ‘sweet life’ of more than sixty years from the date of the goddess of inspiration, can be described as the real masterpiece of jewelry craftsmanship.

 BVLGARI Bvlgari is like a masterful painter, showing a series of amazing precious paintings.
 The above watch home brings the cutting-edge information of Bulgari watches at the 2014 Basel watch exhibition. For more details about the 2014 Basel watch exhibition, please pay attention to our special report webpage.

2014 Basel Watch Show Special Website:

Iwc Launches Pilot’s Chronograph Australian Special Limited Edition

To celebrate the brand’s 20-year partnership with the renowned Australian retailer Watches of Switzerland, IWC launched the Australian Pilot’s Chronograph Special Limited Edition.

   This watch has a stainless steel case with a diameter of 43 mm and is equipped with an anti-glare coated sapphire crystal. The back is engraved with an exclusive limited number and the words ‘Celebrating the 20th Anniversary’. Equipped with brand patented soft iron inner shell, it can protect the movement from the effect of magnetic field, and the waterproof depth is 40 meters.

   It is equipped with Swiss-made IWC Caliber 79320 self-winding movement, 25 gems, 28,800 vibrations / hour (4 Hz), and can provide 44 hours of power reserve. The black dial is decorated with patina green hour and minute hands coated with Superluminova. The small seconds at 9 o’clock is changed to white instead of regular red.

   Comes with a Santoni brown calfskin strap (21 mm pitch) and stainless steel buckle. It is reported that this watch is limited to 50 pieces, priced at 7,950 US dollars, equivalent to about 53,000 yuan.