A Masterpiece With A New Look Tasting Rolex’s New Oyster Perpetual Milgauss Watch

At the Basel Watch Fair, watch manufacturers from all major brands gathered to participate in the exhibition. Although many historical brands like Patek Philippe and Breguet have always attracted the attention of some watch fans, Rolex As the leader in the watch industry, it is still one of the focuses of the public. Rolex has innovated on the basis of the original and brought a unique and exquisite watch. Although the watch exhibition has passed, I believe that many watch lovers feel that they are still overwhelmed. Below I will bring you a new Rolex watch. Official model: 116400GV-72400

  Introduced in 1956, Milgauss is designed for engineers and technicians working in magnetic fields. Magnetic force can interfere with the normal operation of mechanical watches, but this watch can withstand a magnetic strength of up to 1,000 gauss, allowing it to maintain the performance and accuracy of official timepieces. ‘Mille’ in French For a thousand, so the watch also got its name.

  The dial is really a bright spot when viewed from the outside. The Oyster Perpetual Milgauss watch is 40 mm in diameter and the mirror is made of scratch-resistant green crystal. Looking through the green crystal mirror, you can see the attractive blue surface of Z blue, and the Rolex crown is at 12 o’clock.

  All Rolex metal scales are made of precious metal. Not only are the scales gold, the hands are gold. The blue dial with 18ct white gold easy-to-read Chromalight hour markers (persistent glow), 18ct white gold Chromalight hands, orange lightning-shaped second hand, the overall color tone is vibrant and dynamic.

  The Milgauss watch’s oyster case is water-resistant to 100 meters (330 feet) and is a solid example of reliability. The distinctive middle case is made of solid block 904L steel with extremely strong corrosion resistance.

  From every angle, this watch is very polished and has a metallic sheen. The straight lugs are naturally linked to the bracelet, and the curve of the shape is impeccable.

  The triangular-shaped bottom case is screwed tightly by Rolex watchmakers with special tools exclusive to the brand to completely seal the case. The winding crown uses Rolex’s patented double-lock double waterproof system, which is firmly screwed to the case.

  The Oyster Perpetual Milgauss is equipped with a comfortable and safe Oyster strap and a folding Oyster buckle designed by Rolex. The buckle is still engraved with the Rolex logo. No matter where you are present, Rolex will add color to your image.

  The strap is also equipped with a cleverly designed Rolex patented easy-to-adjust chain extension system, which allows the strap to easily extend about 5 mm, making it comfortable to wear in all situations.

  Milgauss uses a 3131 automatic mechanical movement developed entirely by Rolex. Like all Rolex calibre movements, the 3131 movement also received the official Swiss timepiece certification. This certification was specifically awarded to precision watches that successfully passed the Swiss Precision Timepiece Testing Center (COSC) test. This watch also uses Rolex patented components to ensure that the antimagnetic level of the watch matches the name of the watch.

Summary: The watch is a very small part. Without further contact, you will never find so many essences hidden in it. This watch also uses Rolex patented components to ensure that the antimagnetic level of the watch matches the name of the watch. The escapement assembly of Milgauss is equipped with a paramagnetic escapement wheel made of nickel-phosphorus alloy. This device is made by UV-LiGA, a micro-parts production technology developed by Rolex. In short, Milgauss is exquisite in every detail from the outside to the inside. Official model: 116400GV-72400, reference price: 63,200 yuan (picture / text watch home Li Shuai)
More watch details: rolex / 931 /

Loss, Win, Use Data To Talk About Swiss Watchmaking In 2016?

For the Swiss watchmaking industry, 2016 is undoubtedly a difficult year. This is not a secret, but a fact that everyone knows. On December 20, the Swiss Watch Industry Federation (FH) released customs statistics. In November, Swiss watch exports were 1.86 billion Swiss francs, a decrease of 5.6% compared to the same period in 2015. So far, Swiss watch exports in the first 11 months of 2016 were 17.7 billion Swiss francs, a year-on-year decrease of 10.4% (Note: unless otherwise specified, the data in this article are for the first 11 months of 2016).
Difficulties facing the Swiss watchmaking industry

Swiss (mechanical and electronic) watch and movement export data for the first 11 months of 2016

   Among them, the export value of finished watches was 16.7 billion Swiss francs, accounting for about 94.3% of the total export value, a decrease of 10.2% compared with the same period last year; the export volume was 23 million pieces, a total decrease of 2.77 million pieces, a 10.8% year-on-year decrease. In contrast, the decline in the export value of the movement (190 million) and the export volume (4.27 million) is even higher (-13.3% and -19.9% ​​respectively). Among finished watches, mechanical watches and electronic watches accounted for 80% and 20% of exports respectively, and mechanical watches and electronic watches accounted for 27% and 73% of exports respectively. ?

The proportion and corresponding changes of the Swiss watch market by continent in the first 11 months of 2016

   Asia is the most important market for Swiss watchmakers, accounting for nearly one-half (49%) of Swiss watch exports, but actual exports have fallen compared to the same period in 2015 (-12.0%). The European market and the American market accounted for one-third (34%) and 15% of Swiss watch exports, respectively, and the actual export value decreased by 8.6% and 9.9% year-on-year, respectively.

Export data of the world’s top 30 markets in the first 11 months of 2016

   In terms of national and regional market segments, the Hong Kong market has recorded a decline for the 22nd consecutive month. Although it still holds the position of the largest export market for Swiss watches, the actual export value of 2.17 billion Swiss francs has fallen by 25.9% year-on-year, compared with the same period in 2014. Compared with that, it plunged 43.0%, and the steep decline was only comparable to the Russian market. The United States, Japan, and China’s mainland markets also declined to varying degrees. Of the world’s top ten export markets for Swiss watches and clocks, only the United Kingdom bucked the trend. The actual export volume increased by 4.8% and 24.2% year-on-year compared with 2015 and 2014.

Export data of Swiss watches in different price bands in 2016

   In terms of materials, precious metal watches and stainless steel watches accounted for 39% and 37% of exports, precious metal watches and stainless steel watches accounted for 2% and 54% of exports, respectively. Exports accounted for 14% and 5%, respectively. Among them, precious metal watches mainly affect exports, while stainless steel watches set the tone for the decline in export volume. In contrast, the decline in exports and exports was mainly affected by high-priced products and low- and medium-priced products, respectively.

Swatch Group’s first half of 2016 net profit fell 52.0% year-on-year

   The financial reports released by the major watchmaking groups, especially Richemont and Swatch, also prove that the downturn in the entire industry will not end immediately. On November 4, Richemont Group released its financial report. In the first six months ended September 30 this year, Richemont Group’s profit was 540 million euros, a sharp drop of 51% year-on-year; sales were 5.09 billion euros, a year-on-year decrease. 13%. In addition to the significant decline in sales of Richemont Group, when the Swatch Group released its semi-annual financial report on July 21 this year, it also showed a worrying performance, and its net profit in the first half of the year fell by 52% year-on-year.

Swiss watch export data from 2010 to 2016

   On the whole, from around 2014, Swiss watch export data began to fluctuate, from extreme growth to slow growth, and negative growth in 2015. What I have to admit now is that the ‘Wolf Is Coming’ Qiren worry has evolved into a gloomy cloud covering the entire industry. The good times have waved goodbye. Even the two major events recognized in the watch industry, the SIHH in Geneva and the Baselworld 2016 (Baselworld 2016), the Group’s brand promotion is not as strong as ever. ‘Clocks and Miracles’ Asia’s Haute Horlogerie Exhibition has changed from an annual to a biennial.
Tracing the source and exploring the reasons
   So, we cannot help asking, why? On the economic front, the global economy continues to slump, and international crude oil prices have plummeted. Specific to the Chinese market, the overall economy is slowing down, and the stock market is chaotic. Capital is neither invested in industry nor used for consumption, but instead bets on the property market and fuels the bubble.
   Politically, the Chinese government has vigorously rectified the administration of officials, the US presidential election is full of uncertainties, the shadow of terrorist attacks has been shrouded in France, and the situation in Hong Kong and France is different, but tourism sales have been deeply affected.
   On the currency front, the Swiss franc is strong (the Swiss National Bank announced in January that it had abandoned its exchange rate ceiling, the Swiss franc has appreciated significantly, and the cost of watchmaking brands mostly in Switzerland has risen). In 2015 and 2014, year-on-year decreases of 18.7% and 46.0% respectively, and the devaluation of the RMB (also bad for Swiss watch imports). Among the top ten export markets of Swiss watches and clocks, the only British market that bucked the trend, benefited from the tourism sales bonus brought by the devaluation of the pound after the Brexit referendum.

Apple Watch

   The impact of smart wearables, especially the Apple Watch. Although Swiss watch brands don’t take it seriously, it is undeniable that the Apple Watch attracts young consumers who are keen on fashion and intelligence. Apple Watch was officially launched in April 2015. In May 2015, Swiss watch exports began to grow negatively, which is a coincidence.
   The secondary market is booming, but the entire watchmaking industry is suffering. The secondary market is full of second-hand watches and high-discount new products. Well-maintained second-hand watches are extremely aggressive and competitive. Other authorized dealers are dumping new products at high discounts at nearly cost prices. Retail sales are getting worse.
Response measures, outlook
   The entire watchmaking industry is in trouble. According to Bloomberg, about 1.3 billion Swiss francs (8.9 billion yuan) worth of watch products were returned to Switzerland in 2016. Luxury watch sales have slowed down and there is an oversupply in the retail channel. Swiss watchmakers have to repurchase slow-selling inventory from retail partners, but this is tantamount to quenching thirst.

Richemont Group

   In terms of major groups, Richemont Group responded quickly and announced the reorganization of senior management. Chief executive Richard Lepeu and chief financial officer Gary Saage are about to leave. Brand leaders such as Van Cleef & Arpels, IWC and Montblanc have risen to the board of directors, demonstrating their determination to change, and the company’s stock price has risen.

Swatch Group

   Because the watch business occupies a considerable proportion of the entire group’s business, the Swatch Group is deeply affected by the downturn in the industry. Not long ago, the Competition Commission (Comco) rejected the Swatch Group’s request for all third-party customers to provide and sell unpurchased ETA movements, which said that ETA would have to consider significantly increasing the price of movements. In this way, the price increase of watches using ETA movements has almost become inevitable.

LVMH Group

   In the first half of 2016, the endogenous revenue of the LVMH Group’s watch and jewellery segment increased by 4%, and the profit from continuing operations remained stable. It stood out, and Hublot and Tag Heuer achieved double-digit sales growth. Taking Tag Heuer as an example, it readjusted its brand positioning, actively carried out cross-border cooperation, and even tested water smart watches. The development strategy of youth, fashion and nationalization was a great success. Jean-Claude Biver once said: ‘In a mature but crisis-prone market, creative innovation is the only way to restore growth.’ Hublot and TAG Heuer, at his helm, have achieved innovative technological and marketing development.

Zenith has lowered the price of 14 models of the El Primero and Elite series

   For brands, the introduction of antique replicas and entry-level mechanical models is relatively secure. Whether the replicas have been recognized by the market, or the introduction of affordable entry-level mechanical models, it is easy to reach more consumers. In addition, reasonable adjustment of product prices is also an option. In March of this year, Zenith reduced production and cut prices for a total of 14 models in the El Primero and Elite series.

TAG Heuer Connected Smart Watch

   Apple released Apple Watch, Swiss watch brands can also launch smart watches to grab the market. The Breitling Outer Space Chronograph B55 and Frederique Constant Horological Smartwatch are both useful attempts. In particular, the Connected smart watch launched by Tag Heuer in cooperation with Google and Intel has been warmly welcomed by consumers. It is reported that this watch will further increase production and enter the market next year.
   In general, those who can make their own movements, dials and cases have an advantage over brands that do not have this ability, because the former is obviously easier to adjust and change the steering direction in the face of a rapidly changing market. Moving towards vertical integration is not a short-term shortcut and more test of strength, but it is a fundamental choice about development strategy. Independent family watchmaking companies such as Patek Philippe and Chopard benefit from it.

Export data of major Swiss watch markets in November 2016

   According to data released by the Swiss Watch Industry Federation, the export value of Swiss watches to the Hong Kong market in November 2016 fell by only 0.7% year-on-year, which seems to have bottomed out. As for the mainland China market, the government encourages consumption to promote economic growth and severely cracks down on overseas purchasing. Related brands are also actively responding and readjusting prices. It is reported that in October 2016, the sales of Cartier and Van Cleef & Arpels under the Richemont Group have increased significantly. The Swiss watchmaking industry has a long and prosperous road to rejuvenation, but after two years of gloomy dark tunnels, the end has shimmered. Of course, this depends on and thanks to the perseverance and efforts of every practitioner and consumer.
   Finally, a few words. In the past few years, the luxury watchmaking industry has flourished and even grown savagely. Some brands have enjoyed high profits but ignored the follow-up and improved service quality. You are welcome to say that when it comes to luxury products, customer experience is paramount. If the watchmaking brand is despised when the economy is booming in the buyer’s market, how can consumers rely on feelings to maintain bonds when the economy is down and their wallets are over?

Jean-claude Beaver, President Of Louvre Xuan Group’s Watch And Clock Division, Resigned From Operational Responsibilities

According to Reuters, Mr. Jean-Claude Biver has confirmed that he will resign from the LVMH watch department, which is Hublot Hublot, Operational responsibilities of TAGHeuer and Zenith. Mr. Jean-Claude Beaver will continue to serve as ‘Non-Executive Chairman’ and still plan to participate in a number of events hosted by Hublot and TAG Heuer in the second half of this year.

 Long-term rumors have been confirmed, which means that the charming entrepreneur and ‘magician’ of the watchmaking industry will gradually retreat behind the scenes. In his brilliant career, he revived Blancpain, revitalized OMEGA, and saved Hublot. Mr Jean-Claude Beaver has lost a significant amount of weight over the past three years, and Reuters said ‘serious health problems’ were a key reason for his decision.
 French business magazine Challenges states that Stephane Bianchi, CEO of the current French makeup brand Yves Lecher, will be the successor to Mr. Jean-Claude Beaver, and CEO of Colosseum Berner Arnault’s youngest son, Frederic Arnault, will become head of strategy and digital at TAGHeuer. But so far, these rumors have not been confirmed, and Lou Weixuan Group declined to comment. (Photo / text watch home Xu Chaoyang)

Geometric Achievement Classic Recommended By Couples

The warmth of the winter must not depend on the weather. ‘Christmas’ and ‘New Year’, the two synonymous with joy, came to you again by the power of the wind after a year of dust. We select 7 major brands of watches without deficient introductions and statistics. We just want to let you know with the simplest words that this Christmas season selection watches are given to TA.

 BVL191 mechanical movement, stainless steel case, screw-down crown and screw-down case back

41 mm diameter, water resistant to 50 meters
Stainless steel folding clasp
Reference price: 57,000

 BVLGARI BVLGARI BVLGARI BVLGARI watch is a perfect interpretation of the proportion of geometry and harmony, I-shaped wheel case clean lines, inspired by the Roman columns. Its unprecedented wide volume and rich details form the best combination of form and content. Whether it is to appreciate from individual details or the overall design, it is a masterpiece. After the case is polished, it needs to have a perfect mirror effect, and the gold must be treated very carefully to avoid the edges being too sharp.

 BVL191 mechanical movement, 18K rose gold case, screw-down crown and screw-down case back

41 mm diameter, water resistant to 50 meters
18K Rose Gold and Stainless Steel Watch with Stainless Steel Bracelet
Reference price: 95,000

 Today, the BVLGARI BVLGAR series has achieved extraordinary success and won a place in the enduring watch style. This timeless classic watch overcomes the ever-changing fashion challenges, revealing the authority contained in its rigorous, powerful and masculine design.