Bulgari S.Bulgari Series Date Retrograde Watch
After acquiring Finger SA, a professional manufacturer of precision watch cases in 2007, and signing a purchase agreement with Leschot SA for machinery, instruments and intellectual property, Bvlgari has spent nearly a decade building a vertical integration strategy platform It was finally announced. This brand, which was once regarded as a high-end fashion product, has now become the choice of watch collectors. The 2009 S.Bulgari series, launched by Bulgari on the 125th anniversary of its brand and named after its founder, Soderio Bulgari, is the first ‘report performance’ of this strategic achievement.
Now we see that this work is the retrograde watch in the S.Bulgari series. From the appearance, it decisively abandoned the traditional Bulgari hand habit of using the word ‘BVLGARI’ as an iconic element, and changed The lugs integrated into the case back at an acute angle serve as the brand’s new logo. This change not only gives the S.Bulgari series a more personalized visual impact, but its excellent tensile strength also allows the watch to fit the wrist while being durable.
The S.Bulgari date retrograde watch is equipped with a B 89 movement with a total of only 89 parts. It uses a Swiss lever escapement, is automatically wound in both directions, and is equipped with a 150 ° date retrograde module developed by Bulgari . This independently designed, developed and manufactured module was assembled by 15 professional watchmakers through 165 manual operations. Only the surface treatment technology involved in the movement has reached 11 kinds.
As a watch with less complicated functions, Bvlgari has spared no effort in it. This kind of prudent behavior actually reflects the vigorousness of Bvlgari in the field of watchmaking. Ambitious. The momentum and impact of the S.Bulgari series through the vertical integration strategy will also become a template for more non-traditional watch brands to embark on the road to success.